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Episode 87: Building Community with Lauren Davis

Lauren Davis episode 87

Lauren Davis episode 87


Today we are talking to Lauren Davis. Lauren is the founder of Lauren Davis Creative, a marketing and branding consultancy that will help you create memorable personal branding messages that convert to engagement and life-long clients.

Lauren’s entrepreneurial journey began as a child with a neighborhood business and a construction paper business plan. From there, she worked with her family’s small business, eventually opening a successful record store and founding a non-profit organization.

While at the record store, she noticed local entrepreneurs were feeling down. She realized she had a passion for entrepreneurs and small businesses. In 2010, she started a non-profit for local companies to educate themselves, get to know each other, and collaborate across networks. This non-profit is thriving, with over a thousand local members!

Lauren recognizes our innate need to belong and understands the role of social media in building connections. She loves helping clients find a social media strategy that isn’t only focused on quick hacks but constructing a personalized brand identity.

“I just kept practicing and practicing, leaning into fear whenever possible and changing it into excitement. That’s what I’ve done my whole life – all of my businesses, everything I’ve created and crafted over the years – has been a product of leaning into fear.” – Lauren Davis

Things we discuss:

  • How Lauren moves through challenges and decides what path to take.
  • Why social media is the #1 free tool at your fingertips for building community and telling your story.
  • The importance of conducting an informal audience audit, so you can better connect with your audience.
  • Playing the long game in business and on social media.
  • How taking a break and shutting off your brain can lead to a better mindset and more success.
  • What Lauren loves to do as a way of disconnecting from work.

Links mentioned in this episode:

 

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