Between our clients and new entrepreneur friends from the Creative @ Heart conference, I’ve had dozens of conversations in the last month about how to grow businesses. Some of these entrepreneurs are making just a couple thousand bucks a month and not even paying themselves yet, and others are bringing in several million dollars a year.
I’m in the same place with my business. I’ve primarily built the company with one-on-one client work and I’ve just added a coaching program, but when thinking a year or two down the road, I wonder how I can continue to grow without working a ton more hours.
All of our business models and stages are different but we all have the same challenges.
How do we grow and create more impact in the world without burning ourselves out or sacrificing our precious work-life balance?
Last weekend, I picked up a book that had been sitting on my shelf for months: The Pumpkin Plan by Mike Michalowicz (yup, the Profit First guy).
One quote in the book hit home for me and gave me the clarity I needed to figure out exactly HOW to grow my business, and I think it will resonate with you too:
“Entrepreneurs identify the problems, discover the opportunities and then build processes to allow other people and other things to get it done.”
In other words, if your business relies on YOU to do all of the work, you will hit a ceiling of growth and potentially make difficult sacrifices along the way.
For my business, I mapped out the tasks I could and should confidently hand off to someone else. I had to ask myself why I was still doing the daily bookkeeping for a handful of clients instead of operating in my zone of genius. When it was all mapped out I realized it was enough for another entire team member! So now, the search is on because I’ve built processes to allow another person to get it done.
Add a comment below and tell me, what do those processes or people look like in your business?
One of the first things the book suggests to do is map out your revenue goal for the year. If you haven’t done it yet, grab our Profit Playbook – it’s an easy template to help you map out your revenue goals.