Today we are talking to Lauren Davis. Lauren is the founder of Lauren Davis Creative, a marketing and branding consultancy that will help you create memorable personal branding messages that convert to engagement and life-long clients.
Lauren’s entrepreneurial journey began as a child with a neighborhood business and a construction paper business plan. From there, she worked with her family’s small business, eventually opening a successful record store and founding a non-profit organization.
While at the record store, she noticed local entrepreneurs were feeling down. She realized she had a passion for entrepreneurs and small businesses. In 2010, she started a non-profit for local companies to educate themselves, get to know each other, and collaborate across networks. This non-profit is thriving, with over a thousand local members!
Lauren recognizes our innate need to belong and understands the role of social media in building connections. She loves helping clients find a social media strategy that isn’t only focused on quick hacks but constructing a personalized brand identity.
“I just kept practicing and practicing, leaning into fear whenever possible and changing it into excitement. That’s what I’ve done my whole life – all of my businesses, everything I’ve created and crafted over the years – has been a product of leaning into fear.” – Lauren Davis
Things we discuss:
- How Lauren moves through challenges and decides what path to take.
- Why social media is the #1 free tool at your fingertips for building community and telling your story.
- The importance of conducting an informal audience audit, so you can better connect with your audience.
- Playing the long game in business and on social media.
- How taking a break and shutting off your brain can lead to a better mindset and more success.
- What Lauren loves to do as a way of disconnecting from work.
Links mentioned in this episode:
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Naomi Genota
