I’m excited to introduce today’s podcast guest because not only is she one of my business besties, she’s also an amazing entrepreneur who runs an award-winning agency.
Jessi Robinson is the founder and creative director of PNP Creative, a branding and web design agency based in Kentucky. After spending more than a decade in a corporate communications role, Jessi founded PNP Creative. What began as a freelance side hustle has grown into an award-winning full-service agency.
She leads a creative team that works with community-driven organizations in Appalachia and beyond. Her company regularly works within the tourism, economic development, and community development sectors creating marketing materials that empower communities to tell their stories, attract their people, and help their region grow. She lives in Mount Sterling, Kentucky with her husband, two children, and beloved Doberman, Vinny. And when not leading the PMP creative team, you can most often find her on a nearby soccer field, cheering on her daughter, cringing at her son’s latest Daredevil dirt bike stunt, or playing with Vinny as often as she can.
Our conversation today is one that will help you approach branding from a whole new perspective and Jessi shares plenty of useful tips for those who are making a leap or shifting their businesses too. She also shares insight into the more challenging things she’s navigated. And, while she’s already my business bestie, I know you’ll love her too!
And so if you are representing one thing in your visual identity and in your messaging, then you’d better be backing that up with every client or partner interaction.
“If you are representing something in your visual identity and in your messaging, then you’d better be backing that up with every client interaction.”
In This Episode We Explore:
- Why you should double down on consistency when it comes to growing your business
- The three intersecting areas that make up your brand and what happens if they’re not in alignment
- Why giving yourself a runway before a pivot or transition is so valuable and what that looked like for Jessi as she struck out on her own
- What it means to have all of your branding should tie into your core values
- How Jessi navigated the tougher things that come along with a big leap from solopreneur to agency owner
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