Episode 44: Why Ellen Yin Shares Her Business Income With Her Audience

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If you’re like most small business owners, you probably keep your finances close to the vest. You may not want to share how much money you’re making, or even how much you’re spending. But Ellen Yin is breaking that mold! Not only is she open about her business income, Ellen also she believes it’s one of the reasons her business has been successful.

As a self described accidental entrepreneur, Ellen Yin, landed her first client a month into her job search and decided she would never submit another resume again. Ellen profitably went from a scrappy, bootstrapped business project into a streamlined seven-figures company. A milestone only 2% of female founders ever achieve, and one that feels especially momentous as a first generation Asian American!

To date, Ellen has served over 9,000 entrepreneurs and brands through her online courses and marketing agency services. Her online membership teaches solopreneurs who offer clients services, how to make their first $10,000 month without a large audience or posting every day. She also hosts the award-winning Cubicle to CEO podcast rated a new and noteworthy show by Apple podcasts during its release week. It has been downloaded in over 100 countries worldwide, as well as charting and multiple top 50 entrepreneurship podcast rankings. I mean, talk about #goals!

Ellen’s remarkable business insights have also been featured in Forbes and on the Today’s Show with Hoda and Jenna. In addition to publications like Yahoo Finance, MSN, Data Bird, Business Journal, Thrive Global, Her Money, and Blog Her.

So, long story short, Ellen Yin is THE G.O.A.T (greatest of all time)!

Join us in this episode as we talk about how Ellen made her way into seven figures in revenue while still maintaining this down-to-earth perspective on what really matters when scaling a business!

“Numbers can tell a story, but if you don’t have the context, it’s very difficult to understand the truth behind that story.” – Ellen Yin

What you’ll learn in this episode:

  • How Ellen Yin escaped the office cubicle to become a CEO
  • What it’s like to have both an online business and a dedicated physical space for your business
  • How listening to your intuition and the data is a skill every entrepreneur should master
  • Why Ellen performs quarterly income reports and shares it with her audience
  • Overcoming the fear of being transparent about your business income
  • Key metrics and benchmarks that Ellen likes to focus on her business financial reports

Links mentioned in this episode:


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