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Episode 39: How to Be an Authority in Your Field (It’s Not About Going Viral!) with Jaclyn Mellone

episode 39 feature blog post image How to Be an Authority in Your Field Its Not About Going Viral with Jaclyn Mellone
episode 39 feature blog post image How to Be an Authority in Your Field Its Not About Going Viral with Jaclyn Mellone

“Is that… Jaclyn Mellone? Go-To Gal, Jaclyn Mellone?! Is she today’s featured guest?”

Oh, why, YES! Yes, she is!!!

Now, before we dive into the marvelous conversation I shared with Jaclyn, let me give you some more inside scoop on who this boss babe is.

So, 6 years ago, Jaclyn was 32, pregnant, and was chasing her two year old… WHILE ALSOOO CHASING SOME CRAZY BIG DREAMS!

She started her business and podcast from her living room in Rochester, New York with a $65 mic and a Zoom account. Today,  Jaclyn Mellone is the genius behind Go-To Gal Media and host of the Go-To Gal podcast!

Since then, Jaclyn has been featured in a number of articles by Forbes, Entrepreneur, Yahoo Finance, Reader’s Digest, Parents, and has spoken at marketing conferences around the US. She has also been named one of Forbes Top 21 podcasts for 2021 and is a top 200 marketing podcast on iTunes. Her podcast covers topics ranging from mindset business strategy to the latest marketing tactics.

Jaclyn works with experts around the globe to help them become the go to authority in their space. Her approach combines business strategy with mindset practices to help her clients bust through their blocks and exponentially grow their business. While a lot has changed in six years, Jaclyn and her husband are still chasing around their 5 year old, 8 year old, and 10 year old pup – and Jaclyn is chasing EVEN CRAZIER DREAMS. (And yes, she is still using a $65 mic and swears by her Zoom account!)

So, yeah, Jaclyn is definitely a force to reckon with!

And today, we’ll be focusing on something that all business owners need to invest in – AUTHORITY BUILDING. In other words, how to be the go-to person for whatever it is that you do.

Join us as she debunk myths on authority building, why it’s never about going viral, being famous, or having a huge audience. Jaclyn also shares some of her best tips to help us build authority in our space, and to even figure out what our space is that we want to build authority in!

And full disclosure, I kind of use some of our time today as a coaching session where she gave me some really great pointers on how I can build authority and figure out who our audience is during our session. She really did spill the beans! Ever wanted to be on media features like Forbes, Entrepreneur, Yahoo Finance? This episode has the insight you need to get on the right track

Now that I’ve built the suspense enough, I hope you take the time and enjoy this episode. There’s something in it for everyone. No matter what your niche is, no matter what your specialty, no matter what your expertise or your industry, Jaclyn can help you figure out how to build authority and be that go to person for whatever it is that you do.

So, let’s get down to business, friends!

“Believing that you’re the authority is the most important. If you don’t believe it, they’re not going to believe it either. Your business grows at the speed of your beliefs.” – Jaclyn Mellone

“You have a choice. You can stay quiet and stay small, or you can choose to put yourself out there and experience what you wouldn’t have experienced otherwise.” – Stephanie Skryzowski

What you’ll learn in this episode:

  • How Jaclyne Mellone started her branded business and how it evolved into a personal brand
  • How to start building authority online
  • What does building your authority mean and what does it look like
  • Do you need a big audience to be a go to person for something
  • How to refine your niche when you want to serve more than one audience
  • Jaclyne Mellone on how she landed more publicity
  • Tips on working on building true authentic relationships online
  • Jaclyne Mellone’s A.R.M.O.R framework

Links mentioned in this episode:

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