Episode 64: The Power of Calm in Parenting and Business with Brandi Jordan

Episode 64 The Power of Calm in Parenting and Business with Brandi Jordan featured blog post image

Welcome back to the 100 Degrees of Entrepreneurship, everyone! I’m thrilled to introduce you to yet another excellent podcast guest this week, Brandi Jordan.

In case you didn’t know, Brandi Jordan is the founder of The Cradle Company. A pregnancy and postpartum resource center, where she’s been helping new families grow, adjust, and find balance for almost two decades.

After hearing an NPR segment on midwifery at 19 years old, Brandi cold called a birth center in her hometown of Houston. She asked if they could teach her how to help women through labor. She then took a doula training course and found her calling!

Brandi holds a BA and child development and a master’s of social work from USC and founded the National Association of Birth Workers of Color in 2018. Known as the Baby Sleep Fairy, she finds tailor-fit solutions for each family regardless of location and socioeconomic status, this allows them to thrive once their work together is complete. She has also made headlines with high-profile clients like Mandy Moore, Rosamund Pike, Megan Fox and Julia Stiles who praise her approach of combining modern ideas and technology with age-old, wisdom and protocols.

Join us in this episode, as we talk about her journey when she started her business as a 19-year-old with no children and how she has really shifted her perspective from “Okay, I don’t have kids, but I want to help women through labor,” to “What can I bring to the table?” early in her career. She also shared her insight about how her living in France and California helped her grow and make the decisions throughout the course of her business.

I really enjoyed sharing such a refreshing conversation with Brandi and hope that it helps the mompreneurs out there. So, make sure you tune in to learn more about how The Cradle Company was born, the importance of listening to your intuition, amazing baby sleep solutions. Along with some really, really amazing life advice!

“Calm is contagious.” – Brandi Jordan

What you’ll learn in this episode:

  • How Brandi serves her clients and how the experience transforms the families she works with
  • Why you need to drop that negative self-talk
  • Overcoming decision paralysis
  • How calmness affects your sense of security
  • Harnessing calm and positive energy to live a purposeful life
  • Brandi’s insight on regulating emotions vs perfectionism

Links in this episode: 

More resources to help you find more calm in your life and business:


Follow me on Instagram: @stephanie.skry (Tag me in your screenshots of the podcast and I’ll be sure to share!)

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