Episode 79: Creating a Digital Commerce Business with Christina Scalera

Episode 79 Christina Scalera

Ever heard of the term Digital Commerce or “d-commerce”? Maybe not, but our guest this week is not only an expert on it, but coined the term herself. Christina Scalera helps her clients turn their services into best selling passive digital download products sold through an online storefront. From blowing up on TikTok to trademarking the term digital commerce, Miss Scalera tells us all her secrets to success. 

In this week’s episode Christina Scalera begins by walking us through her journey of starting The Contract Shop, and Christinascalera.com, her wildly successful online consulting and coaching business that helps others create d-commerce just as she did. Beginning as a lawyer, Scalera had a moment of realization that she would be doing the same thing day after day for the rest of her life. In attempts to change her path, she began a yoga blog, that turned into a yoga legal blog, and eventually gave her the idea to create contract templates she could passively sell online. 

Christina talks about how she sets herself apart from others by providing templates for various different aspects of the project. Instead of focusing on getting the client from A to Z, she helps make the dramatic leap from step A to step B or step S to step T. By helping the client take a tiny step forward, she really is allowing them to step forward a hundred percent from where they were because before they may have been stuck on a certain step in the process. 

Everyday is a new adventure. It’s like a new what’s gonna happen today?”

What you’ll learn in this episode: 

  • The term d-commerce
  • How to set up your own d-commerce site
  • How to go viral on TikTok

Links in this episode: 

More resources that can help boost your business efficiency and nurture your team:


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