Fundraising Strategies for Small Nonprofits with Cindy Wagman

Are you a small nonprofit leader looking for ways to spruce up your fundraising strategy to meet your goals? If you said yes, then you’re in luck as fundraising expert, Cindy Wagman, is joining us on today’s episode. 

She is sharing a wealth of knowledge, like the number one factor in fundraising success, how she’s seen fundraising change over the past two decades, and how having the right person in a fundraising role makes a huge difference for the nonprofit. She even tells us how access to expert fundraisers for small nonprofits is more attainable than you think. Cindy dives into how fractional fundraising is helping small organizations meet, and even exceed, their fundraising goals. 


Read the podcast transcript here.


About Cindy

Cindy Wagman is challenging the status quo when it comes to nonprofit consulting. As a nonprofit pro turned in-demand coach, consultant, and speaker, Cindy empowers nonprofit-serving consultants to shake off the “shoulds,” drop the nonprofit scarcity hangover, and find abundance in entrepreneurship.

Cindy is the co-host of the Confessions with Jess & Cindy podcast, and author of the bestselling book, Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul, and founder of the Fractional Fundraising Movement.


Episode Summary

In this episode, you’ll learn strategies small nonprofits can use to up your fundraising game like: 

•The most important factor in nonprofit fundraising (6:00)

•The evolution of fundraising and development teams over the past two decades (12:00)

•How having an experienced person in the fundraising role positively impacts the entire organization (16:45)

•What is fractional fundraising? (20:00)

•Types of nonprofits that get the most out of fractional fundraising (29:00)

•Expectations that need to be in place for fractional fundraisers (33:45)



“So it’s [fundraising] a heavy push at the beginning and then it’s a lot lighter of a load.”

“It takes 12 months, at least, for things to start to feel like, ‘Oh, okay, I can see this coming together.’”

“The organization has to understand that you have to build fundraising into your core budget to be able to sustain it.”



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Keep up to date with the podcast: @100degreesconsulting

Follow Stephanie on Instagram: @stephanie.skry/ 

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