CategoryFinancial Statements

 

3 Lessons in Storytelling from a CFO

Storytelling. The latest buzzword in the business world. It makes sense in the marketing space, because I’d sure rather hear a story about how a product or service changed someone’s life than have a stranger shout BUY THIS! BUY THIS! BUY THIS! or DONATE! DONATE! DONATE! at me. I just …

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