If you’re like most small business owners, you probably keep your finances close to the vest. You may not want to share how much money you’re making, or even how much you’re spending. But Ellen Yin is breaking that mold! Not only is she open about her business income, Ellen also she believes it’s one of the reasons her business has been successful.

As a self described accidental entrepreneur, Ellen Yin, landed her first client a month into her job search and decided she would never submit another resume again. Ellen profitably went from a scrappy, bootstrapped business project into a streamlined seven-figures company. A milestone only 2% of female founders ever achieve, and one that feels especially momentous as a first generation Asian American!

To date, Ellen has served over 9,000 entrepreneurs and brands through her online courses and marketing agency services. Her online membership teaches solopreneurs who offer clients services, how to make their first $10,000 month without a large audience or posting every day. She also hosts the award-winning Cubicle to CEO podcast rated a new and noteworthy show by Apple podcasts during its release week. It has been downloaded in over 100 countries worldwide, as well as charting and multiple top 50 entrepreneurship podcast rankings. I mean, talk about #goals!

Ellen’s remarkable business insights have also been featured in Forbes and on the Today’s Show with Hoda and Jenna. In addition to publications like Yahoo Finance, MSN, Data Bird, Business Journal, Thrive Global, Her Money, and Blog Her.

So, long story short, Ellen Yin is THE G.O.A.T (greatest of all time)!

Join us in this episode as we talk about how Ellen made her way into seven figures in revenue while still maintaining this down-to-earth perspective on what really matters when scaling a business!

“Numbers can tell a story, but if you don’t have the context, it’s very difficult to understand the truth behind that story.” – Ellen Yin

What you’ll learn in this episode:

• How Ellen Yin escaped the office cubicle to become a CEO
• What it’s like to have both an online business and a dedicated physical space for your business
• How listening to your intuition and the data is a skill every entrepreneur should master
• Why Ellen performs quarterly income reports and shares it with her audience
• Overcoming the fear of being transparent about your business income
• Key metrics and benchmarks that Ellen likes to focus on her business financial reports

Links mentioned in this episode:

• Cubicle to CEO Podcast with Ellen Yin
• Ellen’s Website
• Ellen Yin on Instagram

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Our featured expert this week, Allison Hardy, knows a trick or two when it comes to running a business and a full household – I mean, she’s a mompreneur herself, after all!

I’ve been following Allison for a couple of years now. I don’t know why, but it feels like I share this weird kinship with her. I invited her here because I know that she does a phenomenal job at giving actionable tips when it comes to marketing, social media, sales funnels, and all the other things that make my head spin in circles. 

For those of you who don’t know, Allison Hardy is a mompreneur/business strategist with a passion for helping other mompreneurs make their dreams come true by simplifying and streamlining the processes of running a successful 6-figure company.

She actually invited me to share my thoughts about finance and a bunch of other fun stuff over at her podcast, The Six Figure Mompreneur, a couple of years ago. It’s an amazing place to learn great business strategies from a variety of experts who also happen to be mompreneurs themselves! 

Can you imagine just how highly anticipated this conversation was, especially since Allison and I have grown so much since the last time we got together? 

We had so much fun recording this episode, trading business tips, sharing our personal experiences as mompreneurs, and even our enneagram types. To be honest, I feel like we could have gone on and on and on. 

So, we hope you can join us again today, as we dive into the wonderful world of marketing automations and how mom-preneurs everywhere can create some semblance of flow and routine by being more intentional with how we manage our business and our household.

There’s a lot of insight to unpack here, so let’s get to it!

“When you get a stranger on the internet a quick win, they’re going to be yours. They’re going to listen and they’re gonna pay attention.” – Allison Hardy

“The amount of time doesn’t matter, it’s the intention and presence that matters even more.” – Stephanie Skryzowski

What you’ll learn in this episode:

• The beauty of starting your email list early
• Why you need lead generators and how it can grow your email list
• How do you choose which lead generators to use for your business
• What is a slow funnel aka self-liquidating offer funnel
• The complex anatomy of a slow funnel
• How to set the intention and flow in your business and at home
• Parenting as an entrepreneur: the value of presence over time
• Allison Hardy’s insight on why nurturing your mental health is super important

Links mentioned in this episode:

• Episode #124: Anything is possible with Stephanie Skryzowski
• Allison Hardy’s FREE guide to 34 places to promote your lead magnet
• 6-Figure Mompreneur Podcast

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READY TO STEP OUTSIDE YOUR COMFORT ZONE AND MAKE A BIGGER IMPACT?

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As this year comes to a close, I bet a lot of you are reflecting on what you should do next with your finances.

Maybe you just started your business, or you came across substantial growth, or perhaps you’re right smack in the middle… regardless of what phase your business is in right now, you’re going to need to start implementing…

My 5 actionable steps to make the most out of your finances:

1. Open up a business bank account.
2. Set up Quickbooks.
3. Start forecasting.
4. Hire a bookkeeper.
5. Hire a CFO.

I’ll be guiding you through these steps and which phases usually requires certain action. But don’t worry! We’ll be starting out with some easy + beginner-friendly advice, and then we can wind our way up to the more advanced entrepreneurial steps.

So, if you’ve been lagging behind on how you can best support your business’ finance department, then you should definitely give this episode a listen!

“I really love the phrase ‘Begin as you mean to go on’. Set things up now, for the business owner that you want to be 6 months or a year from now.”

– Stephanie Skryzowski

What you’ll learn in this episode:

• What you should do next with your business finances
• Why you need to open a business bank account
• Quickbooks and how it will help streamline your finances
• What is a forecast and why you should start implementing them in your biz
• Do you need a bookkeeper or a CFO? What’s the difference?

Links mentioned in this episode:

• FREE Profit Playbook
• The 4 Finance Pros You Need in Your Business

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CPA, CFO, CFP? What’s the difference? If you need clarity on which finance pro you need for your organization, then take FINANCE PRO QUIZ – it only takes 3 minutes!

READY TO STEP OUTSIDE YOUR COMFORT ZONE AND MAKE A BIGGER IMPACT?

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I’m so hyped to share this episode because I’ve got my good friend and fellow finance nerd, Amy Northard, joining me on the show!

Amy is a certified public accountant (aka a CPA!), who specializes in working with creative small business owners to make taxes and bookkeeping less stressful. She’s the amazing woman behind The Accountant for Creatives. They help small business owners wade through all the financial stuff it takes to start and operate a business. You know, so they can focus on their craft!

In addition to preparing tax returns and bookkeeping for their clients all over the US, Amy also enjoys teaching small businesses financial basics, through her online course “Be Your Own CFO”.

Amy and I are actually in a very similar line of work when it comes to managing the numbers for small business owners. And I’ve really been following along with her journey online for several years. We even got to meet in person at a conference a couple years ago! Amy has been such a delight back then and even more so now. If you know her, I bet you agree that there’s so much to learn from her and she’s also really fun to share insights with. 

Join us today, as we talk all about Amy’s journey as an accountant, how she started out, how she came to have this amazing lifestyle business that she runs today. We also focused a lot about her team. She shared some of the challenges that she has faced over time and how she weathered them. Plus, what she has done to really help her make huge investments into the infrastructure of her business. 

For those of you who struggle with hiring, you’d be pleased to know that she also started out on her own, and now has grown a team with full time employees. Imagine hiring FULL TIME employees vs hiring contractors. That’s a big leap, but one that’s possible for your business too!

So, tune in, friends. It’s going to be another information-packed conversation and as always, I’m so excited to share this with you all!

“We want long term employees, not short turnover employees who are just here until they find the next better thing – we’re hoping to be the next better thing.”

– Amy Northard

“Instead of constantly just chasing more, more, more, more, more, spend some time focusing on the clients that you do have.

Nail down that client experience before you go out and take on more.”

– Stephanie Skryzowski

What you’ll learn in this episode:

• How Amy Northard became The Accountant for Creatives
• How do you know when you’re ready to hire and grow your team
• Why Amy made the switch from hiring contractors to employees
• Why you need to be more proactive in building a team
• The advantage of setting up a client waitlist system for your business
• Amy’s insight on team retreats and why it’s a good business investment

Links mentioned in this episode:

• The Accountant for Creatives
• How Do I Reach a Real Person at the IRS?
• Amy Northard on social media: Instagram, Twitter, and Facebook

WANT MORE OF THE 100 DEGREES OF ENTREPRENEURSHIP PODCAST?

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CPA, CFO, CFP? What’s the difference? If you need clarity on which finance pro you need for your organization, then take FINANCE PRO QUIZ – it only takes 3 minutes!

READY TO STEP OUTSIDE YOUR COMFORT ZONE AND MAKE A BIGGER IMPACT?

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If you ask me, I find that there are a lot of ways to find massive expansion in your career and uplevel your life. You can soak in new ideas by reading insightful articles, books, and go full research mode. You can listen to podcasts, attend live events, and invest in learning new skills. But you know what is often left out of the equation?

Just how much we can learn from uncomfortable situations!

Now, I’m not gonna lie, I do have my fair share of moments where things just didn’t feel right. Like I wasn’t meant to be there. Like I wasn’t qualified to be there.

Did I want to leave? YES. Did I want to melt into a puddle of goo and just slip out the door? Definitely! But what ultimately stopped me from quitting was the realization that, oftentimes, these moments of discomfort are exactly what we need to break the mold. It made me realize that beyond this discomfort, these sick-to-your-stomach feelings, is where I’ll find something extraordinary.

And so, let me put my storyteller hat on today, because I don’t think we talk enough about how important it is that we embrace this phase in our journey.

If you’ve been itching for a massive expansion in your career, but end up with a crazy amount of ‘fight or flight’ moments instead, then I urge you to tune in. This episode might just give you the mindset shift you need to push through despite the odds!

“I had a choice, I could have decided that this is not for me, but I didn’t. I’ve decided to push myself through that sick to my stomach feeling. I tried again, learned more, and come back to the table and do it again.” – Stephanie Skryzowski

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CPA, CFO, CFP? What’s the difference? If you need clarity on which finance pro you need for your organization, then take FINANCE PRO QUIZ – it only takes 3 minutes!

READY TO STEP OUTSIDE YOUR COMFORT ZONE AND MAKE A BIGGER IMPACT?

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“Is that… Jaclyn Mellone? Go-To Gal, Jaclyn Mellone?! Is she today’s featured guest?”

Oh, why, YES! Yes, she is!!!

Now, before we dive into the marvelous conversation I shared with Jaclyn, let me give you some more inside scoop on who this boss babe is.

So, 6 years ago, Jaclyn was 32, pregnant, and was chasing her two year old… WHILE ALSOOO CHASING SOME CRAZY BIG DREAMS!

She started her business and podcast from her living room in Rochester, New York with a $65 mic and a Zoom account. Today,  Jaclyn Mellone is the genius behind Go-To Gal Media and host of the Go-To Gal podcast!

Since then, Jaclyn has been featured in a number of articles by Forbes, Entrepreneur, Yahoo Finance, Reader’s Digest, Parents, and has spoken at marketing conferences around the US. She has also been named one of Forbes Top 21 podcasts for 2021 and is a top 200 marketing podcast on iTunes. Her podcast covers topics ranging from mindset business strategy to the latest marketing tactics.

Jaclyn works with experts around the globe to help them become the go to authority in their space. Her approach combines business strategy with mindset practices to help her clients bust through their blocks and exponentially grow their business. While a lot has changed in six years, Jaclyn and her husband are still chasing around their 5 year old, 8 year old, and 10 year old pup – and Jaclyn is chasing EVEN CRAZIER DREAMS. (And yes, she is still using a $65 mic and swears by her Zoom account!)

So, yeah, Jaclyn is definitely a force to reckon with!

And today, we’ll be focusing on something that all business owners need to invest in – AUTHORITY BUILDING. In other words, how to be the go-to person for whatever it is that you do.

Join us as she debunk myths on authority building, why it’s never about going viral, being famous, or having a huge audience. Jaclyn also shares some of her best tips to help us build authority in our space, and to even figure out what our space is that we want to build authority in!

And full disclosure, I kind of use some of our time today as a coaching session where she gave me some really great pointers on how I can build authority and figure out who our audience is during our session. She really did spill the beans! Ever wanted to be on media features like Forbes, Entrepreneur, Yahoo Finance? This episode has the insight you need to get on the right track

Now that I’ve built the suspense enough, I hope you take the time and enjoy this episode. There’s something in it for everyone. No matter what your niche is, no matter what your specialty, no matter what your expertise or your industry, Jaclyn can help you figure out how to build authority and be that go to person for whatever it is that you do.

So, let’s get down to business, friends!

“Believing that you’re the authority is the most important. If you don’t believe it, they’re not going to believe it either. Your business grows at the speed of your beliefs.” – Jaclyn Mellone

“You have a choice. You can stay quiet and stay small, or you can choose to put yourself out there and experience what you wouldn’t have experienced otherwise.” – Stephanie Skryzowski

What you’ll learn in this episode:

• How Jaclyne Mellone started her branded business and how it evolved into a personal brand
• How to start building authority online
• What does building your authority mean and what does it look like
• Do you need a big audience to be a go to person for something
• How to refine your niche when you want to serve more than one audience
• Jaclyne Mellone on how she landed more publicity
• Tips on working on building true authentic relationships online
• Jaclyne Mellone’s A.R.M.O.R framework

Links mentioned in this episode:

• Go-To Gal Podcast with Jaclyn Mellone
• Jaclyn Mellone on Instagram

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CPA, CFO, CFP? What’s the difference? If you need clarity on which finance pro you need for your organization, then take FINANCE PRO QUIZ – it only takes 3 minutes!

READY TO STEP OUTSIDE YOUR COMFORT ZONE AND MAKE A BIGGER IMPACT?

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Ever experienced a cash windfall? Did you want our expert take on what you should do with it? Then stick around as I geek about it for a hot minute!

But wait… what IS a cash windfall exactly?

A windfall is an unexpected financial gain. Sometimes it may be from winning the lottery or receiving an inheritance, but that’s not what we’re focusing on in this episode. I’m talking about the kind of windfall where you do your monthly accounting and you find a substantial amount leftover. OR you’ve launched an amazing new product and sales skyrocketed beyond your marketing + financial projections.

So, join me in this solo episode as I share my top 5 CFO recommendations on what you can and should do with a windfall of cash.

“When you get a windfall of cash, whatever that looks like, ask yourself, ‘What’s really important to me? What do I want to invest in?'” – Stephanie Skryzowski

What you’ll learn in this episode:

• What is a cash windfall
• Tips on how to best manage your windfall of cash responsibly
• How to avoid issues when you’ve got an influx of unexpected funds

Links mentioned in this episode:

• 100 Degrees Consulting’s FREE Profit Playbook

WANT MORE OF THE 100 DEGREES OF ENTREPRENEURSHIP PODCAST?

Follow me on Instagram: @stephanie.skry (Tag me in your screenshots of the podcast and I’ll be sure to share!)

CPA, CFO, CFP? What’s the difference? If you need clarity on which finance pro you need for your organization, then take FINANCE PRO QUIZ – it only takes 3 minutes!

READY TO STEP OUTSIDE YOUR COMFORT ZONE AND MAKE A BIGGER IMPACT?

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Click here to read the full transcript.