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What to do before hiring anyone in your business

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You need an assistant!

Hire for your weaknesses!

You shouldn’t be doing any tasks that aren’t revenue-generating!

Have you heard this before?

I know I have.

Oftentimes entrepreneurs rush out to hire a Virtual Assistant (VA), a Facebook Ads Manager, an Online Business Manager (OBM) without actually knowing what they should be doing.

There are tons of job postings online so we Frankenstein a job description together, post it on Indeed, bring someone on, and guess what?

  • The relationship is nothing like we intended. 
  • Our plate is fuller than before. 
  • Growth is stagnating. 
  • Our calendar is filled with meetings to manage the team of 3-10 people. 
  • Profit margin tanks. 
  • We feel pressured to support the team we hired but are wondering where the ROI is hiding.

Since creating this business five years ago, I have learned this lesson firsthand and figured out the solution.

You must know how to do something yourself before you can hand it off.

Facebook Ads has been the bain of my existence for years now. Since the beginning of my business, I have been drawn in by the siren song of Facebook ads, thinking to myself, if I could just master Facebook ads, maybe I could build my email list, sell a new digital product, grow my membership faster. 

So I played around with Facebook ads several years back, got frustrated with it after about five minutes, and decided immediately to hire out. 

It’s not my expertise, I’m not interested in learning, so I’ll just find someone to do it for me. I literally thought it was like a switch to flip – and if you knew the special way to flip the switch, the revenue would just come pouring in. 

Oh, how wrong I was!

I hired a Facebook ads “expert”, paid them, and got no results. Not a single email address added to my list, no sales, nothing. You’d think I learned my lesson, but I did the same thing two more times! 

But I realized that all of these attempts were missing one key thing: I didn’t understand Facebook ads at all, so I didn’t articulate what I was looking for. The people I hired made empty promises and I couldn’t see it because I didn’t understand what I really needed either.

Lesson learned!

I recently decided I wanted to dabble in Facebook ads again to help grow our membership but instead of running out and hiring someone, I decided to learn it myself, so I am more educated if and when I do decide to hire someone. 

I (lightly!) invested in a couple courses and instead of whizzing through it, I took my time, created a strategy, and tested a couple ads for myself.

Now, I didn’t flip the switch and watch the sales come pouring in (bummer!), but now that I know how it works, I know exactly what I need and what questions to ask if and when I do hire someone. 

I won’t get burned again!

What about your finances? 

Many entrepreneurs immediately hire a bookkeeper or a CFO because they hate numbers and don’t even want to touch them. 

But, as a CFO, I think it’s important for every beginning entrepreneur to do your own bookkeeping in the beginning. You will get an intimate knowledge of what’s coming in and going out of your business. You will understand on a deeper level what your numbers mean rather than just filing away the Excel reports your bookkeeper sends you.

You absolutely don’t need to become an expert in Quickbooks or accounting or taxes – that’s what the professionals are for, after all! And you don’t need to manage your numbers forever. As things get more complicated, it’s vitally important to bring on the right support.

But once you gain that foundational understanding and knowledge, you will know exactly what and who you need to support you.

If you’re at the beginning stages of your entrepreneurial journey and are handling your finances yourself, The Entrepreneur’s CFO Corner gives you the tools and the resources you need to do it yourself, but you also have a CFO in your back pocket to check your work and ask questions. 

How has doing something yourself before you hire, helped you clarify what and who you need?

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Three simple steps to your monthly routine

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I love the saying: Where your attention goes, energy flows.

We want to put our energy into the right things to get maximum results with minimum wasted time. No entrepreneurs (especially those with kiddos) can afford to be wasting a single second right now, ya know?!

Where are YOU spending the majority of your time and energy right now? Trying to keep your head above water while simultaneously running a household, growing a business, raising children, and not forgetting to feed yourself at least once a day?

Yup, me too! 

I don’t know about you, but I certainly didn’t expect to be mostly quarantined well into summer and it’s thrown a bit of a kink into my routine.

If you feel this way too, you can get back on track! Today I want to share with you three steps I’ve been following this summer to help you revamp your  routine and put your energy and attention back into your numbers:

Do your bookkeeping. This is as simple as coding all of your revenue and expenses accurately and comparing your bank statement to your accounting.

Review your financial statements. Check out your P&L compared to last month and see how you’re doing. Calculate your profit margin compared to last month (Profit Margin = Net Income / Revenue). See how much money is in the bank.

Update your forecast. You probably have a plan for the rest of the year and revenue and expenses mapped out monthly (If you don’t, reply to this email ASAP and I will hook you up with a template!). Come back to this plan, make any adjustments, and go forth and grow!

Simple, right?! Because what we focus on expands.

How are you going to get into your own monthly finance routine today? 

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The grass really IS greener on the other side

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Are you a victim of bad bookkeeping?

Perhaps you don’t have timely financials to review, your numbers aren’t tied up with a bow for your accountant or auditor, or maybe you’re staring down the barrel at thousands of uncategorized transactions, paralyzed with fear at how to begin.

It doesn’t matter how we got here, so let’s skip the blame game and just take a deep breath because there’s an easy way to get you to the other side.

And what does that other side look like?

Peace, calm, and ease when you’re looking at your cash flow forecast. Clarity and confidence when you’re making what used to feel like scary decisions. The grass truly is greener.

I’m taking you behind the scenes this month as we dive into closing the books for our own company! I sat down on Monday, May 4th for about one hour and did the following:

  1. Open up our monthly close checklist. Yup, even though we do this every single month for dozens of clients, we always refer to the checklist to ensure we don’t forget a thing.
  2. Download our bank statements.
  3. Code all of our transactions in Quickbooks. We make sure every expense and income is coded accurately so we get super useful reports. Sometimes Quickbooks makes incorrect assumptions at where things should go and you’ll need to review and update.
  4. Review income. We check out all of our outstanding invoices (Accounts Receivable Aging report) and make sure all of our incoming cash is matched up to the correct invoice and coded accurately.
  5. Reconcile bank accounts. Quickbooks has a super easy-to-use function to compare your bank statements to your Quickbooks transactions and make sure it matches perfectly.
  6. Run reports.  We always look at a comparative profit & loss statement, so we can quickly spot any differences (hopefully all GROWTH!) between this year and last year, plus a comparative balance sheet to check out asset (cash) growth.
  7. Update our projections. We take a few moments to update our forecast with this month’s numbers then sit with the projections for a few minutes to think about what’s coming. If we added a new client or anticipate bringing on another team member or incurring a big expense, we update our projections accordingly.
  8. Check-in with our goals and we’re done! I sometimes forget my big goals for the year (hey, I’ve got a lot going on!) so this is a perfect time to check back in on your strategic plan, make sure you’re on track, and change course if necessary.

So, you don’t have to be a victim to bad bookkeeping because it’s truly not a hard process. It just requires monthly focus and consistency. And on the other side is peace of mind, clarity, and confidence in your own leadership and financial management!

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It’s not autumn, but I’m talking pumpkins!

Between our clients and new entrepreneur friends from the Creative @ Heart conference, I’ve had dozens of conversations in the last month about how to grow businesses. Some of these entrepreneurs are making just a couple thousand bucks a month and not even paying themselves yet, and others are bringing in several million dollars a year.

I’m in the same place with my business. I’ve primarily built the company with one-on-one client work and I’ve just added a coaching program, but when thinking a year or two down the road, I wonder how I can continue to grow without working a ton more hours.

All of our business models and stages are different but we all have the same challenges.

How do we grow and create more impact in the world without burning ourselves out or sacrificing our precious work-life balance?

Last weekend, I picked up a book that had been sitting on my shelf for months: The Pumpkin Plan by Mike Michalowicz (yup, the Profit First guy).

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One quote in the book hit home for me and gave me the clarity I needed to figure out exactly HOW to grow my business, and I think it will resonate with you too:

“Entrepreneurs identify the problems, discover the opportunities and then build processes to allow other people and other things to get it done.”

In other words, if your business relies on YOU to do all of the work, you will hit a ceiling of growth and potentially make difficult sacrifices along the way.

For my business, I mapped out the tasks I could and should confidently hand off to someone else. I had to ask myself why I was still doing the daily bookkeeping for a handful of clients instead of operating in my zone of genius. When it was all mapped out I realized it was enough for another entire team member! So now, the search is on because I’ve built processes to allow another person to get it done.

BOOM!

Add a comment below and tell me, what do those processes or people look like in your business?


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One of the first things the book suggests to do is map out your revenue goal for the year. If you haven’t done it yet, grab our Profit Playbook – it’s an easy template to help you map out your revenue goals.

We love sharing tons of free resources with our tribe and won’t send you any spam, ever! Unsubscribe at any time.

#process #smallbusiness #entrepreneur

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How to avoid the most common audit management letter comments

Grab this amazing guide to help avoid the most common management letter comments!

Remember back to elementary school when it was report card day, and you’d go rushing home, excited to show your parents your straight As? Maybe that was just me?

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I spent my school days as a complete over-achieving nerd, so I never really had the experience of bringing home a bad report card, but I imagine it didn’t feel great.

I have, on the other hand, been through many audits with different nonprofit organizations, and getting a laundry list of management letter comments feels like a bad report card.

You wish you would’ve worked harder or done things differently throughout the year, and it’s amazing how a few typed words on a letter (that goes to your board – yikes!) can motivate you to make whatever changes necessary.

So that you don’t get that icky bad report card feeling, I am going to share three common comments I’ve seen on many nonprofit organizations’ management letters. Make sure you’ve got these items cleaned up and in order:

1. Cash. The old adage “cash is king” rings true. Cash will be one of the first things the auditors look at and something they focus on, for good reason, because cash = risk.

How to nail it: Make sure all bank and petty cash balances tie to the reconciliations and the statements. Clean up any unreconciling items and make the appropriate journal entries to adjust, if necessary. Ensure there is a proper review and approval process for all bank reconciliations, and document it. Organize all backup documentation and bank statements.

2. Temporarily restricted net assets. I shared the basics of TRNA here and be advised that this will be the second thing the auditor looks at because it is all about donor intent and how we’re spending our money. We should be accounting for any type of restrictions on our funding so we know at any given time how much of our assets are temporarily restricted or unrestricted.

How to nail it: You must begin tracking restrictions long before the auditors arrive. Make sure you have the systems in place to categorize revenue and expenses by donor or award. Reconcile all TRNA, make sure it ties to the trial balance, and prepare all backup documentation for the auditor’s review – they will want to see the donor’s letter that shows exactly how they want their money spent.

3. Finance manual & policies. Every organization should have a finance manual that documents approval policies, procurement process, bank signatories, and much more. Oftentimes, an organization creates the manual then completely forgets about it. Same with conflict of interest policy – we create it, have everyone sign it once, and file it away, never to be seen again. The auditors want constant vigilance on policies and procedures.

How to nail it: Set a time to review your manuals and policies annually. Update as needed, get new staff to sign the appropriate policies, and add any new changes to your business. Did you expand to a new location or add another restricted bank account? Update that manual!

So there’s your head start to the audit. Make sure you tackle these items starting NOW to ensure they don’t end up as comments on your management letter.

Want more about audits?

Grab this amazing guide to everything you need to know about nonprofit audits.

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How I got permission to play bigger

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I think in to-do lists and excel sheets. Clean, crisp lines and boxes and structure. When anything gets a little too vague or dreamy, I immediately get uncomfortable. I’ve told myself for years that I’m not a visionary, that I don’t think big picture, that I’m not an inspiring leader. And because I’ve told myself those stories, I have retreated even further into my black and white, structured world.

Until entrepreneurship came along.

Like motherhood, entrepreneurship throws your entire universe and existence on its head. I want my business to grow because I am a Type A high achiever. Status quo is a foreign concept to me. But in order for my business to grow, I have to think outside the box. I can’t continue to do what I’ve always done if I want to see growth and change – I’m pretty sure a famous guy told us that that was insane.

One thing I’ve invested in over the past two years is a business mastermind. In fact, I even wrote about my mastermind experience here. I just finished up a weekend long retreat in New York City with my fellow mastermind women and it just clicked in my brain about my biggest takeaway from this experience.

My mastermind gave me the permission and ability to think bigger.

Left to our own devices, we are all inclined to play small. We move slower than we could and think we can’t do as much as we truly can. Now, I’m not advocating for pushing yourself beyond your natural limits or breaking yourself in the process, but when I envisioned my business model looking the exact same in five years from now, I knew I was playing small.

When I think about the value of this mastermind, I used to try and come up with a dollar amount ROI. I took the amount of money I spent and then think about the value I received. Well, I got a couple clients so that’s X amount, and I was able to launch a course which will make Y amount, so I guess it was a good deal.

But I realized, just yesterday, during a journaling exercise where we evaluated and celebrated where we are now compared to nine months ago when we started the mastermind, that this group of women and our leader have given me something so, so, so invaluable.

I now have the confidence and skill to think bigger than I ever have. To play bigger and expect more from myself.

I am so incredibly excited for the future of my business and my life, and its thanks to this mastermind.

Have you ever been part of a mastermind, or any group of peers where you get support and encouragement and challenge over a period of time? How did that change you as a leader or a person?

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Shaping your week to achieve your vision

I tend to take on a lot, sometimes intentionally because I am driven and thrive on being super busy and engaged, but also sometimes unintentionally.

I’ve told my mastermind group recently that my cup is full, and one or two more drops would make it overflow. While the strong Type A in me gets giddy at the thought of having a packed schedule and a million to-dos just waiting to be checked off, I’ve started to feel that chest tightness that means my life is just a tad too stressful right now.

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One of the things I’ve done this year to help take my business to the next level is surround myself with inspirational women and men who have achieved the balance I desire – a highly successful business combined with a life of meaning and plenty of time for family and friends.

Three particular things these wise people have said stuck out to me, all this week!

“Get crystal clear on your goals and don’t do anything that doesn’t serve that.” Lewis Howes

How do I apply it? Ahem, anyone else’s calendar a hot mess? I tend to over-schedule myself and not leave enough time blocked off for creativity and big projects, and the busy work is not going to help me achieve my ten year vision.

The first step I see so many leaders neglect is defining the ten year vision. If you don’t know where you’re going, how will you know what actions will or won’t lead you there?! I’m working on defining this vision now, then comparing my calendar against it and declining anything that doesn’t align. Feels good!

We want to be great but we don’t have a plan for greatness.” Jasmine Star

How do I apply it? You’re a visionary leader and want to do amazing things but don’t know how to get started and execute. We get stuck in our own heads, overwhelmed, and nervous that we don’t know what we don’t know, all because we don’t have a plan for this visionary greatness.

Of course, she was talking about social media planning and strategy, but I see this in the leaders I work with all the time. Either they have a huge vision for impact in their organization but lack the critical financial management skills necessary to make their greatness a reality, OR they lack that strategic direction and vision necessary to make the impact they want.

Use Monday as a day to set the tone for the week. Inspired by Kira Stokes

How do I apply it? Of course, Kira was talking about never missing a Monday workout, this can be applied to everything in your life. When we think of Monday as the January 1st of each week, we enter the week with new inspiration, motivation, and drive.

So each Monday, review your calendar for the week and ensure every single appointment gets you a step forward on your goals, create a to-do list of meaningful action items that contribute to your vision, and of course, get that workout in!

Who do you surround yourself with to be inspired and motivated? Do you have a vision for your organization that you shape your work around?

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Structure vs. Flexibility

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I listen to a LOT of podcasts about entrepreneurship, and many specifically about marketing because I have a TON of knowledge to be gained in that arena. Marketing feels about as foreign to me as speaking Nepali or playing chess, but it’s an absolute necessity for an entrepreneur.

One of my favorite podcasts is Building a StoryBrand with Donald Miller. The guy is a marketing and storytelling expert and an intellectual, but not pushy or over the top like other marketers I’ve listened to. His guests are the best of the best, brightest entrepreneurs of our time.

He recently did an episode with Tim Arnold all about embracing tension.

One theme that came out of the episode was the idea that binary thinking is the enemy of creativity. In other words, when we think of every situation as having a right and a wrong, a good and a bad, we get stuck. We inadvertently cross off the thousands of other potential solutions out there which limits us as leaders and the organizations we run. Now, as an analytical numbers person I do often see things in black and white but…

They discussed one particular dichotomy that got me thinking:

Structure vs. Flexibility

First, we need to get rid of the “versus” according to the idea of embracing tension. There is no fight or struggle between structure and flexibility because we can – and should – have room for BOTH structure AND flexibility in our work, home, and relationships. We should embrace the tension between structure and flexibility.

Here’s how I thought about applying this to my business.

Routines, systems, and workflows are important. I have processes in place that allow me to answer emails, prioritize tasks, onboard a new client, analyze a client’s financial statements, and close a client’s monthly books. It took a great deal of time, experimentation, and analysis to get all of these systems set up, but now many of these tasks run on autopilot. There is a great deal of structure to the work that I do. In the same way, there is structure to my day. I start each work day with a short period of journaling, followed by assembling my overarching to do list, and blocking off time to complete tasks, answer emails, and hold calls.

But what are systems and schedules and workflows without flexibility? If I don’t allow myself to remain agile and nimble, one new client or unexpected deadline would have my business crumbling to the ground, and me picking up the pieces each and every time. I must remain flexible in order to be adaptable to change.

Here’s how you can apply this to your organization, specifically around financial leadership.

Of course systems and schedules are vital when it comes to the IRS and other governance matters. We can certainly remain flexible, but typically, a deadline is a deadline and we simply must plan for it.

However, one area where I see organizations getting tripped up constantly is around flexibility in financial reporting. They run the same set of reports month after month because it’s part of their process. They get so stuck on autopilot that they lose sight of nuances, details, and opportunities. Their structure is at battle with their flexibility, and instead of embracing the tension they simply choose structure.

So here’s how you can embrace this tension to be more flexible with your financial leadership.

  1. Build a culture of structure AND flexibility within your team. Your team needs to be as flexible AND structured as you are. Without discipline, a finance team will inevitably miss deadlines, but without flexibility they may also miss opportunities for funding or new and exciting programs.
  2. Run the right reports at the right times. The standard income statement and balance sheet might not cut it every month. Wondering why your cash balance is low? Dig deep into your A/R Aging report. Thinking about increasing investment into a particular program? Run a P&L by program to see how profitable it currently it. There’s SO much information hiding in your financial statements that leaders often MISS.
  3. Conduct a systems and processes audit. This audit can simply be a review of your systems to ensure you’ve got the structure to success and the flexibility to take on new opportunities as they arise. Maybe you need to lighten up on arbitrary deadlines or tighten up on accuracy. Document standard operating procedures (SOPs) from beginning to end to find gaps or weaknesses where you can import new structure or flexibility.

Do you learn more towards structure or flexibility in your home and work life? How can you strike a greater balance between the two at work and at home?

Interested in building this culture of structure and opportunity into your organization but don’t know where to start? We do this ALL the time for clients, so drop a line and let’s chat.

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How Virtual CFO Services are Like a Superhero + Crystal Ball Combined

“A shift is happening. The early CFO, version 1.0, was The Historian. Next came version 2.0, the Real-Time Analyst who caught issues based on real-time dashboards. It now appears that we are beginning to see a new version: CFO 3.0 – The Futurist.” (Source)

I talk about Excel being my crystal ball all the time. With the right numbers, used in the right way, we can literally see the future. Through financial modeling and forecasting, we can predict what will happen with our revenue, expenses, cash flow, and more. It’s not totally failsafe but it is the most educated guess around.

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I love The Futurist CFO 3.0 as described by Intacct, but I think the most successful CFO is a solid combination of all three: Historian, Real-Time Analyst, and Futurist. We can’t know where we’re going until we know where we’ve been. It’s incredibly difficult to make future predictions without any data on past performance.

Intacct says, “the low cost of storage and computing power, coupled with the internet of things revolution, makes available large portions of data for smarter solutions. In short, we can get to answers more quickly by comparing the previously incomparable to discover new trends and relationships that are otherwise beyond our line of sight.”

Yup! And that’s exactly what I do – discover new trends and relationships to help you make better decisions.

When we decide to work together, I have a tried and true process I use to analyze your numbers and make predictions for the future. Here it is:

  1. Do a cursory review of chart of accounts. What is missing or redundant?
  2. Run P&L and balance sheet by month and by year for the past 3-5 years. Review P&L vs budget and variances. Where are the biggest variances? Which revenue streams have grown or decreased the most over time? What are the biggest expense line items?
  3. Calculate a litany of ratios and financial measures to determine areas for opportunity.
  4. Review budget and cash flow. Many small businesses don’t have a budget and most organizations don’t have a cash flow, so we create one. This is the crystal ball that gives the most insight to see around corners. Because we’re projecting out 12 months (or more in detailed financial models), we can make educated and accurate predictions based on the historical review in step 2 above so we can change course NOW instead of later to maximize revenue and minimize risk. It sounds easy because it kind of is!

“Such becomes the case for CFO 3.0 – Master Jedi – seeing around corners and flying through walls as they guide their business to scale and profitability.”

Master Jedi, Crystal Ball Reader, Excel Guru, Business Superhero. Or maybe just Chief Financial Officer. 🙂

PS – Do you want to get this deep insight for your organization? I can apply my process above to your numbers to give you info about your business that you haven’t seen before. Grab a spot on my calendar today to start the conversation!

 

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The best investment I’ve made in my professional development

Last year I made the biggest investment in my business and my own professional development yet.

I joined a paid mastermind.

Don’t worry, I had no clue what that meant either.

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My mastermind is led by a successful entrepreneur who’s walked in our shoes, and I’m one of five like-minded business owners at similar stages in our businesses. We have “hot seat” phone calls once a week where we pose challenges and share ideas, one-on-one coaching with our leader, three in-person retreats throughout the year, and guest experts who share their entrepreneurial journey with our group.

It’s a year of intensive professional and business development, and it is well worth every penny.

A mastermind is not a one-and-done course where you forget everything you learned once you dive headfirst back into your busy work routine. If you’re thinking about joining a paid mastermind, here are the three best things I’ve taken away from mine:

1. A tight knit community. I now have a tribe that I can go to, no matter how challenging my day, and seek advice, support, or encouragement. Most of these colleagues have been there, done that, in a way that my team hasn’t. I’ve been given the confidence and clarity to make the toughest and most important decisions for my business and life with this tribe behind me.

2. Accountability. It’s so easy to toss ideas around in our heads while driving to the office or chatting with our spouse, then let the ideas disappear into the ether. A mastermind has helped me turn those ideas into reality. For example, I’d thought for months about adding to my team (I even found notes on my phone from a year ago stating that goal!) but my Type A, control freak nature held me back. Once I told my mastermind about this idea, they provided the push I needed to make it happen. And they were right there for the virtual high-fives when I reported back that my team had tripled.

3. Fresh perspective.  My mastermind leader has intentionally brought together a group of diverse people focused on a similar goal – to grow their business with intention. Each member has a unique skillset and network, and all is fair game to share with the others. We’ve made introductions to Facebook Ads strategists, web designers, accountants, and even clients because we all understand that competition is the devil!

So, you may ask, why can’t a group of people just get together, be accountability buddies, and slap a “mastermind” label on it?

You certainly can! BUT, there are two key reasons that structured masterminds are significantly more successful and impactful to your development.

  1. When people make a decision to invest their hard-earned resources into something, they will remain more committed to completing the program and “getting their money’s worth”. A free monthly coffee chat with other leaders at the local Starbucks is great but because you have no skin in the game, one missed session turns into another and another until you’ve completely dropped out. Talk about the total opposite of accountability! If you’ve invested in a paid group, you won’t miss a call unless it’s an absolute emergency. Trust me.
  2. Without a leader, a group of people gathering to “talk shop” veers quickly into a bitch session about a challenging board chair or unstable team dynamics or an annoying funder and it’s hard to come back from that. A mastermind leader ensures that everyone gets their time in the hot seat and often brings guest speakers to the group for enhanced learning.

If it wasn’t obvious, I’m a HUGE proponent of paid masterminds for professional and personal growth, knowledge gaining, and networking.

If you want to know more about masterminds, how you can benefit, my specific experience, or how much they usually cost, go to the bottom right hand corner of your screen and click the chat box. Your message will get to me instantly and I’ll drop you a note right back!