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How to create intentional discomfort in your life (and WHY!)

Seth Godin just posted on his blog about creating discomfort. He says, “if you’re seeking to create positive change in your community, it’s almost certain you’ll be creating discomfort as well.”

I love it because this is exactly the premise behind the 100 Degrees Consulting name. Any change, within yourself, your organization, or your community is going to be uncomfortable at first.

It’s only when we remove ourselves from our comfortable little bubbles that we discover things about our innate beings and our abilities.

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Traveling to Kabul, Afghanistan is not for the faint of heart. Before I worked with an organization there, I’d never been particularly drawn to Afghanistan or felt particularly resilient. Growing up in a solid middle class home in suburbia, I didn’t really need to have grit to get through my everyday life.

But traveling to a war-torn city like Kabul, away from everything I’d ever known about myself and the world, taught me that I was resilient. I didn’t need my suburban bubble and could be happy, thrive even, in a place like that.

Would I have known the extent of my resilience without being uncomfortable? Nope.

What are you doing today to create intentional discomfort in your own life? Here are a few ideas:

1. Travel. I have spent lots of time in countries that some people can’t find on a map (who knows where Malawi is?) and it’s only there where I can look around and see nothing familiar that I gain a deeper understanding of different people and cultures. Talk about growth in emotional intelligence! You don’t have to travel six thousand miles to push past your comfort zone though. Maybe it just means a trip to Chicago to meet a colleague in person!

2. Stretch assignments. In my career, I have been granted opportunities and assignments that I didn’t feel ready for or 100% comfortable to handle on my own, but being forced to learn on the spot gave me incredible knowledge and power that I will have forever. I didn’t feel ready to become a CFO when the opportunity arose but had I not taken that job, I can say with absolute confidence that I would not be where I am today.

3. Reaching out to people.  I am an introvert through and through and could hole up in my office for days without human contact and be perfectly happy. But to keep my business alive, I need to find clients and socialize outside of my inner circle. Some of the best life-changing connections I’ve made have happened by being incredibly uncomfortable and reaching out cold to people I didn’t know. Guess what? They actually respond!

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Welcome to the newest member of our team!

My vision for 100 Degrees Consulting is to provide personal, best-in-class service and financial leadership to my clients. I don’t plan on building this company into one where I oversee a team of outsourced CFOs; there are plenty of other companies that do that. I want to continue doing the work because I get my kicks from Excel spreadsheets and number crunching. What can I say?!But as my business is growing (beyond my wildest dreams, quite frankly!), I realized I needed some help with client bookkeeping so I can focus on high-level, strategic analysis. For my clients to get the best of me, I needed to slightly pull away from the transactional work.Enter: Carrie Poppelaars of Local Ledgers LLC.

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Carrie is a bookkeeper and accountant with over a decade of experience serving small businesses. She specializes in working with passionate leaders to help take their numbers from chaos to organization. She’s Quickbooks Online Certified, AND has owned her own restaurant – so she understands the ins and outs of running a business and wearing many hats, like our nonprofit clients.

In addition to her experience and skills, Carrie thinks of life as an adventure (a woman after my own heart!). She has 4 kids with her college sweetheart, loves coffee, wine, micro brews and great food. She loves hiking, biking, beaches, water, and is in awe of the mountains. Carrie is an optimist who loves meeting new people, and the perfect person to add to the team.Welcome, Carrie!

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How to thrive as an entrepreneur and new mom

If you’re a highly ambitious, Type A, make-it-happen entrepreneur, who’s passionate about growing your business, AND you’re about to have a baby, you must read this.

You are excited for your little one to arrive. You’ve probably meticulously planned his or her nursery (and of course you know the gender, because TYPE A!) and have all the little clothes hung neatly in the closet, arranged by size. You know where you’ll deliver and maybe even have some meals socked away in the freezer for after his or her arrival.

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You are also a busy entrepreneur. You’re hustling daily (and you love it) and your business is growing, maybe faster than you’d anticipated. Your days are filled with client work, potential client sales calls, and you’re being asked to speak at different events. When you left your 9-5, you didn’t imagine it would all work out so well and you are energized and on fire (as much as can be for a pregnant woman).

Does this sound like you?

Then keep reading and let’s talk about what it’s like to be a new mom and an entrepreneur. I’ll give you a hint: it’s not at all like what you think it will be.

If anyone could do it all, it was me. The Queen of Efficiency and Productivity, I remember my husband remarking at my Master’s degree graduation celebration that he couldn’t believe I was even in grad school plus working full time plus commuting four hours a day because I just had it all together.

So naturally, I thought that having a baby would be similar. I’d give birth and be able to keep all of my client work going, hopping on the computer after a feeding or when the baby was sleeping. I knew I’d be tired, but it wouldn’t be that bad. I could do it all.

Turns out, even the Queen of Efficiency and Productivity needs help.

I am sharing my Five Proven Tactics to help you be fully present as a mom, which is critical in those first few weeks and months, AND continue to help your business (your first baby!) thrive.

1. Prepare financially in advance. You are your own boss and nobody is handing you any paid maternity leave, right?! As an entrepreneur you should be accustomed to saving in advance for business investments like a conference or a new computer, and maternity leave is no different. Figure out what your monthly number is then begin setting aside funds in advance. I had set aside three months’ worth of income, just in case all of my clients disappeared while I had the baby (they didn’t!) and it gave me a huge peace of mind. Voila! Paid maternity leave!

2. Tell your clients. I was super nervous about telling my clients that I was pregnant and would likely need to step away for a little while. What if they all left me and I was left with no job, no money, and no prospects? Turns out, that was ridiculous thinking. My amazing clients were not only understanding, but incredibly supportive (they even sent me thoughtful baby gifts!) and they managed to keep the lights on without me. You will feel a huge sense of relief once you tell your clients and come up with an agreement as to how long you’ll be unavailable and when you’ll dive into work again.

3. Give yourself a maternity leave. I am serious about this. I know you love your business and will want to get back to feeling “normal”, and a true leave might feel hard. You don’t have to disconnect for three months but you must give yourself some space for a minimum of two weeks. I made the mistake of not putting an out of office message on so I felt obligated to answer emails. I even took a call at just 7 days postpartum, where my mind was so foggy, it was almost an out-of-body experience. I looked back at my notes several weeks later and they were completely unintelligible, so I wonder how I sounded to the client! Trust me that your clients will wait (remember how long they took to finally sign your contract?!) and that you will feel much better after a break.

4. Ease in slowly. So maybe after two weeks you start answering emails, then another couple weeks you take sales calls, then a few weeks later dig into the actual heavier client work. I thought I’d have no problem handling bigger, strategic thinking type projects but I truly needed that time to let my brain begin to function normally after the hormone surge/drop and sleep deprivation.

5. Enlist help. It’s okay if sometimes that help comes in the form of car seat naps and Starbucks. I can’t tell you how much work I got done in three hour increments while my daughter slept in her car seat. I felt like a normal human by getting dressed and out of the house, she got a solid nap (when she likely wouldn’t have slept at home), and my client work got done. In fact, there was a point in time where we were frequenting Starbucks so much that her car seat began to take on the aroma of coffee beans. And, are you part of any neighborhood or community organization that uses a meal train? Get humble and SIGN YOURSELF UP. I felt weird about it at first (like, I can’t handle taking care of my own meal?) but when that friendly woman showed up on my doorstep with a bag full of chili, artisan bread, and brownies, a smile, and then left, I couldn’t have been more grateful.

Being a mom and an entrepreneur isn’t easy. I landed myself back in the hospital at three days postpartum with an infection, and spending the night in the ER with your tiny newborn isn’t all that fun. But these tips will help you get through those first weeks, focusing on your baby and yourself, and give you the confidence that your business will be there as soon as you’re ready.

And I promise you that your clients won’t run away.

Happy Mom-ing, Boss Lady!

(Disclaimer: Every mom’s birth and postpartum experience is different. Major love and respect to all the new parents out there. This is based on my experience alone!)

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How to tell if your consultant is a good match

Do you know who your “Dream Clients” are? I’m sure you do. What about your “Dream Collaborators”? As a consultant, I know who my dream clients are (ambitious entrepreneurs and growing nonprofits!), but it’s important for you to know if we’re a dream collaboration!

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How can you know if we’re a good match? Think about these things before you hire any freelancer or contractor:

What does their track record look like?

Any consultant you are considering should not only be able to pitch well, but provide examples of work they have done on similar issues or with companies similar to yours in size.

(As an example, I’ve worked with for-profits and nonprofits ranging from $100k to $20M in size, and have dealt with financial and investment issues across the board.)

What is their cost structure?

Don’t look ONLY at who offers you the cheapest rate. Experienced consultants or freelancers may bill higher, but because they resolve your issue more quickly you’ll ultimately pay less. A consultant with less experience may bill at a lower rate, but may avoid providing an end date or try to draw the work out indefinitely which will cost you far more in the long run.

(I started working with nonprofits a decade ago, and although most of my clients work with me long-term, they always know what to expect from me and when.)

How do they communicate?

Effective consultants are expert communicators. They will really listen to your concerns and provide an unbiased observation about your issues and the various possible solutions. If your consultant doesn’t communicate well, it will impede your ability to integrate them into your team AND your ability to understand what it is that they are doing for you.

(My preferred methods of communication are occasional check-ins via phone or video call and email, which I almost always respond to within a day. A few clients even text me!)

Do they explore the challenges you are facing and establish Key Performance Indicators?

It is tempting to assume you know how to solve a problem once you know what the problem is. With that said, consultants you approach with your issue should try to find the best solution or solutions after reviewing the underlying causes of the problem. Together, once a solution or series of solutions are determined, you and the consultant should decide on the metric(s) of success.

(I cannot stress enough how important it is for everyone to be on the same page – it’s part of why communication is essential! It’s also necessary for consultants to be creative AND effective at resolving your problems.)

Are they transparent with you the way you are with them?

To get the most out of any consultant or freelancer relationship you need to be able to share the good and the bad of your situation. If you are struggling to understand your finances or your accounting team needs help, the consultant needs to know. That requires honesty on your part. In that same way, they need to be open and honest about their experience and capabilities before they begin any work for you. Trust is a two-way street.

(My clients must be willing to help me understand their business environment before I begin work for them. I start every engagement with a call to dig deep into your business so I know where to focus my work. We get so much more out of our time together if I understand any issues up front!)

So what do you think? Could we be a perfect, dream collaboration?

Set up a call on my calendar or check out my FAQs!

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3 Ways to Engage an Audience When You’re Presenting about NUMBERS

Over the past year I’ve given a handful of presentations to fledgling nonprofits and entrepreneurs about finance. Managing and understanding the financials is such a foundational skill that can make or break a business, that it’s important to me to present the information in a way that these leaders can latch on to.

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One of my goals as a CFO is to encourage ownership of the financials by everyone in the organization. Everyone from top to bottom should understand the basics of the budget and financials, and the role of a CFO is to present the numbers in a way that tells a story.

Here are 3 ways to engage your audience when you’re presenting about numbers:

1. Identify the goal of the session and repeat it at least three times. Explain why it matters. This isn’t because your audience is stupid and didn’t get it the first time. In a session I did for a group of budding social entrepreneurs, I highlighted revenue, expenses, and cash flow, and explained why each was critical to understand. In addition to words on a slide, I showed them how to identify each element on the financial statements and referenced them multiple times.

2. Provide a clear action item for the audience and explain how to make it happen. Instead of reciting a bunch of bullet points and walking off the stage, I presented one action item for each of my three main areas. I asked the group to develop their revenue pipeline, create an expense budget, and figure out their cash flow.

3. Ask questions. I provided a worksheet which outlined my talk but left some elements blank. Participants were forced to really listen and fill in the blanks which I found left them entirely more engaged than if I was just speaking. Hearing + writing led to more questions and repetition breeds familiarity and success.

A BONUS way to engage your audience? Be interesting! Smile, make jokes, learn people’s names, make eye contact, tell stories. Nobody likes a starchy stiff presenter. Break that stuffy CFO stereotype!

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Where are you hanging out?

I am a solopreneur by day and an introvert by nature, so I am quite content spending a lot of time alone. My dog makes excellent company while I work, but he’s not really helping me learn and grow. Although sometimes it’s uncomfortable for me to get outside of my yoga pants and comfort zone, I know that to build my knowledge base, network, and business, I must!

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The Social Velocity blog just posted a great article called: Nonprofit Leaders, Get Outside Your Walls, and the gist of it is that organizations must understand the market in which they work. This goes for fundraising, program activities, and organizational strategy alike; “…research can help you understand how your clients and potential clients think, what your funders want now and in the future, what your competitors and collaborators are doing and where they might be going, and how the very problems you exist to solve might be changing over time.”

I know many organizations don’t prioritize hanging out with and learning from others in the field because they’re too busy and mostly because what they’re doing works. But not taking advantage of your broader network and the learning opportunities there will absolutely limit you. You don’t know everything!

The internet is wonderful for finding places where people who know more or different things than you hang out. I want to share my list of inspirational and informational resources in the hopes that you will find a place to hang out and learn too.

Podcasts

Blogs

Facebook Groups

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How to Write the Perfect Cold Email

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When I first started my business over a year ago, I had no idea how to get clients. I had a business model that I thought would work based on my experience in the field, so I had a basic website made to give myself a bit of credibility, and ordered a box of business cards. But how would I get people to actually look at my website and hold one of my business cards?

Maybe surprisingly, my first thought was not to tap my network! I was still working a 9-5 and was terrified that my day job would somehow intersect with my business and I’d be “found out”. I wasn’t doing anything against the rules, but I was almost scared for people to find my business – was I actually good enough to be a CFO consultant? Talk about major imposter syndrome!

So I got to thinking about my ideal client and figured the best way to reach them was to write a cold email. And you know what? It worked! My email response rate was well over 50% and within three months I had landed not just one, but FOUR clients for ongoing work.

Cold emails work when done right.


Here’s proven formula for landing clients using cold emails:

1. Identify your target market. And I mean REALLY get specific. Here’s how I identified my ideal clients:

Nonprofits.

Nonprofits without a CFO.

Nonprofits with small to medium-sized budgets were the most likely to be without a CFO.

Nonprofits whose causes I am personally passionate about (Cincinnati-based, education, international development).

See how specific that is?

Once I narrowed my target client profile, I harnessed the power of the internet using Google and Guidestar (a nonprofit database) and put together a list.

2. Do your research. Instead of just dropping a line to the info@company.com email, research the company, review their website, and figure out who the decision-maker is. Email that person directly.

3. Craft the perfect email. Here is the formula:

Address the person directly. Hi Sarah…

Tell them exactly why you’re interested in their company and working with them. The first sentence of my cold emails shares my genuine passion about their mission. Don’t fake it – you will sound sales-y and transparent!

Explain how you understand a problem they’re likely facing, then show them how you can help in one or two sentences.

Close with your website and ask for a brief chat. Would you be interested in a brief conversation? I’d love to chat about how we can work together at Company X!


So what do you think? This tried and true method works because it shows the client you’re approachable, concise, and genuine. You are someone they want to work with because you’re not sales-y.

I challenge you to give it a shot this week and let me know if you get a response! Want advice on a cold email draft? Send it my way and I’ll take a look, no strings attached!

Happy emailing!

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Nonprofits: More Powerful Than You Think

Sometimes it feels like those of using working in the social sector are on an island all our own. We focus on different metrics than the for-profit world and our efforts can often feel futile when we see what terrible things are happening in the world.

Especially these past couple weeks, where many feel hopeless at the future of our country and our world, I found encouragement in this great infographic from Classy.org.

All of us working to change the world are making a powerful impact not only on those we serve but also on our economy. We contribute over $900B in revenue to the economy and account for 10% of employment in the US. All of my fellow CFOs watch nearly $2 trillion flow in and out of our organizations! My numbers-loving heart finds great joy in the power of our sector!

So when it seems like your Facebook feed is filled with nothing but misery no matter what side of the aisle you sit on, remember that we do have the power to change the world. We’re a force to be reckoned with and the work we do every day is making a HUGE impact…on our communities and our country.

Here’s the infographic!

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We are growing and want YOU, numbers people!

Our client roster is growing literally by the day. Solopreneurs, nonprofits of all sizes, growing businesses. They’re coming to us for help in managing their finances, interpreting the numbers, and helping them make better strategic decisions.

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As 100 Degrees Consulting is growing rapidly, we need another numbers guru in the form of an Accounting & Operations Assistant to add to the pack.

About you:

  • Love numbers.
  • A whiz at Excel’s advanced functions (think: macros, pivot tables, vlookups, statistical functions)
  • Know Quickbooks inside and out, plus other accounting software tools (Xero, Freshbooks, Netsuite, Sage, Wave, Salesforce, etc)
  • Know your debits from your credits and have great attention to detail when it comes to bookkeeping
  • Enjoy using technology and creating tools to help make processes more efficient
  • Are proactive, organized, highly efficient, and an adept communicator
  • Have an entrepreneurial attitude and are motivated by the idea of growing an organization
  • Are flexible to take on non-finance tasks as needed. Bonus points if you love Facebook, blogging, nonprofits, entrepreneurs, B2B marketing, SEO

What you’ll be doing:

  • Complete account reconciliations
  • Assist with preparing financial statements
  • Create Excel tools (import files, macro-enabled sheets, etc)
  • Perform data entry in accounting software

Logistical info:

This is a contract position with 10-20 hours/month. Pay is commensurate with experience. Job can be done from anywhere but bonus points if you’re within driving distance of Cincinnati because meeting over coffee or cocktails is more fun.

How to apply:

Send me an email at stephanie@100degreesconsulting.com telling me why you’re perfect for the job and what your favorite place in the world is and why. Oh, and don’t forget to send your resume or website!

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A hiring dilemma: Employee or contractor?

One of the best parts of my job is the fact that every single company or organization I work with is in some stage of growth. Expanding programs, increasing revenue, diversifying scope of services – it all means growth and change. I’ve never been one to sit still for very long so thinking about what’s next excites me.

As organizations grow, we realize we can’t do it all alone and need to bring on help. In fact, I am at that point in my own business – anyone looking for bookkeeping work? I am an awesome manager! Back on topic…

How do you know if your business is ready for an employee on your payroll? Or should you just stick with using contractors?

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Let’s first go to the IRS for their guidelines. In short, it all comes down to control.

  • Does the company control what and how the worker does her job? You have an EMPLOYEE.
  • Or does the worker control her work process, schedule, and equipment? Does she have multiple clients? This is a CONTRACTOR.

It’s important to ask yourself these questions upfront, as the IRS imposes strict penalties for classifying an employee as a contractor (which many small businesses do because it’s a LOT cheaper to hire contractors!).

Unfortunately, even the IRS admits that there’s no magic formula or hard and fast rule about hiring employees versus contractors, so here are a few more considerations:

EMPLOYEES:

  • Much more permanent. This can mean increased loyalty to the company, flexibility to take on more than just their job description, and improved workflow due to less turnover. There is the understanding that the assignment is long term and gives an opportunity to build a solid relationship between employer and employee.
  • Much more expensive. In addition to salary, employers are responsible for paying workers’ comp, unemployment taxes, Social Security, Medicare, and health insurance (and potentially other benefits!).

CONTRACTORS:

  • Increased flexibility. You aren’t tied to a monthly payroll and can hire contractors only as you need them. If the business has a slow month, you don’t have to incur any costs for the contractors or deal with the messy business of letting someone go.
  • Decreased cost. The business owner is not responsible for the contractors’ taxes and benefits, computer equipment, professional development, etc.
  • Decreased control. You don’t have control over the contractor’s schedule, work flow, or pay rates. You may experience more turnover as contractors find other clients or increase their rates.

And finally, what do your FINANCIALS tell you about your ability to hire an employee versus a contractor?

  • Profit margin. Is your profit margin above or below 50%? If it’s consistently below 50% then you might not be ready for the financial responsibility of a permanent employee.
  • Cash reserve. How many months’ operating cash do you have in the bank? If it’s less than three, you might want to reconsider an employee since payroll will need to be run regularly.
  • Revenue. How consistent are your revenue and cash receipts? Do you have months that hover dangerously close to zero? Your business and revenue streams should be well-established and consistent before taking on the responsibility of an employee on payroll.

I hope that clarifies the question on whether to hire an employee or a contractor. Either way, bringing on additional help is a great indicator that your business is growing and thriving!