Cailen Ascher did not build a successful 6-figure online coaching business by accident.
There, now you know.
In faaaaact, nobody in the history of anyone-who-has-ever-built-an-online-business-empire could have possibly grown a business by just ‘winging it.’
And not to sound like a broken record, but success – true success – requires attention, intention, and action.
Achieving success is by design and, honestly, I just had to discuss this with Cailen because Business and Lifestyle Coaching is her jam!!
If you haven’t heard of Cailen Ascher until recently, she is the amazing creator of Success Made Simple Accelerator™, a program that helps women attract their first clients with ONE high-ticket offer. She is widely known for helping her clients become $100K coaches.
Hold up, how am I acquainted with such a gem of a human, you ask?
Well, Cailen has been one of my favorite people on social media (for like… ever!), and that’s not just because she’s a kickass coach, but because her triumphs, her struggles, and her journey just resonated so much with me.
I’ve been on her podcast too and let me tell you… As a mom + entrepreneur myself, I am particularly at awe with how much a soulful business coach with a 3-day workweek has accomplished!
Seriously, sometimes not even a full week can cut it for most of us, and she legit runs her business on full steam in less than half of that. Like, HOW DID SHE EVEN… (mindblown)
But that’s enough fangirling for now!
If you’re wondering how she’s able to transform the lives and businesses of thousands of women, then you better sit snug, turn the volume up, and take notes, my friend…
Because in this episode, we’re going to talk all about how honoring your energy can lead you to a life of purpose and abundance!!
“Coaching is a catalyst for quicker growth, quicker expansion, and gives you some shortcuts.”
In this episode, we explore:
Cailen Ascher’s insight on spirituality, mindset, and personal development
What her journey is like as a hands-on mom and business owner
How to become a $100k/year coach with a 3-day workweek
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Follow me on Instagram: @stephanie.skry (Tag me in your screenshots of the podcast and I’ll be sure to share!)
CPA, CFO, CFP? What’s the difference? If you need clarity on which finance pro you need for your organization, then take FINANCE PRO QUIZ – it only takes 3 minutes!
READY TO STEP OUTSIDE YOUR COMFORT ZONE AND MAKE A BIGGER IMPACT?
There are never any shortages of things that can be done to grow a business. We can build our audience through content marketing, refine our site SEO, create and implement an irresistible social media marketing strategy – the list goes on and on.
Want in on something top secret?
In my experience with building 100 Degrees Consulting up 400% within four years…
(nope, that is not a typo… we did grow by 400%!!)
No business strategy would have a substantial impact on your business without this fundamental aspect:
BEING IN IT FOR THE LONG HAUL.
Your success does not rely on your $10,000 ad budget, not about working 80-hour work weeks… It’s not even about your burning desire to make a multi-million in the business!
After all, success happens when we take intentional and decisive action despite the obstacles – because we know that what lies beyond far outweighs the struggles and sacrifice.
It happens when we stay the course when the going gets tough (like, “I don’t want to do this anymore” tough).
It happens when we understand and accept that it does not happen overnight.
I mean, MY success most certainly did NOT happen overnight! And I can assure you that there are a lot of other entrepreneurs like me whose success also took time to unfold.
Oh my gosh! I still remember when 100 Degrees Consulting was in its early stages. I’ve tried creating courses, small information products, and other ‘shiny’ ideas you can think of.
But man, scaling my business has been such an exhilarating journey.
Honestly, I still can’t believe how it has expanded far beyond what I thought possible!
Now, I can’t speak for other businesses, but if you want to know how we channelled this “BEING IN IT FOR THE LONG HAUL” here at 100 Degrees Consulting (enough that it translated to 400% business growth), then you should tune in to today’s episode. I’ll share the 4 biggest reasons that made my business grow as much as it has in the last four years. And who knows? It just might be what your business needs to grow exponentially this 2021!!
“Any amount of growth is a result of hard work & effort that’s put in over the long haul.”
In this episode, we explore:
Why there’s no such thing as an overnight success story
What I’ve learned over the last 4 years of running my business
The four biggest reasons that helped my business grow by 400% within 4 years
WANT MORE OF THE 100 DEGREES OF ENTREPRENEURSHIP PODCAST?
Follow me on Instagram: @stephanie.skry (Tag me in your screenshots of the podcast and I’ll be sure to share!)
CPA, CFO, CFP? What’s the difference? If you need clarity on which finance pro you need for your organization, then take FINANCE PRO QUIZ – it only takes 3 minutes!
READY TO STEP OUTSIDE YOUR COMFORT ZONE AND MAKE A BIGGER IMPACT?
Who even thinks about IRS 1099 forms this early in the year? Like, don’t we have until the end of January to send our form 1099s?
In an ideal scenario, everybody associated with your company fills out & files their tax forms responsibly, and nobody experiences any crazy tax issues… but believe me, things can go horribly wrong real quick when you don’t prep ahead.
One common horror story is when a contractor goes MIA around the holidays (or even worse when January comes rolling in). Oh! The scrambling that goes into catching up on tax reports after the holiday season… not fun!
So, you really want to start preparing yourself and your organization much earlier (hint: throughout the year), so that you can catch any issues quickly… Because let’s be real for a second, nobody wants to go through a tax season dumpster fire!
[nervous laugh]
Right?
So, what is a 1099 form?
1099s are forms that business owners or nonprofits must file with the IRS every January for each contractor they paid more than $600 to during last year. The company fills out the necessary 1099 form, then sends copies to both the contractor and the IRS. The employer or a company must send the form by January 31st of the next year to avoid any penalties.
Note: Depending on the nature of the spending and income you’ve accumulated throughout the year, your company may need to fill out more than one 1099 form. The most common one for businesses is the 1099-MISC.
What other types of 1099 forms are out there?
There are actually a lot of other tax forms that fall in the 1099 category, but these are the common ones that most taxpayers use:
This form cover income that falls outside the clause of the other 1099 forms. Money received from prizes and awards are examples of non-employment income. For those of you who fall under the self-employed category, it’s important to remember that you are responsible for paying the taxes you owe even if you don’t get the form from your employer. If the company submits a 1099 form to the IRS, but you don’t receive it for some reason, the IRS will send you a letter (actually, a bill!) saying you owe taxes on the income. Please note that the letter may not arrive in a timely manner.
1099-B
The 1099-B is a form that brokers must use when they sell your stock. It includes the sales date, the purchase price of each security sold, and the proceeds from each sale in order to calculate any capital gains or losses you incurred!
1099-DIV
If you own stock or other securities and receive over $10 in distributions, such as dividends, then this is a must. This includes any type of distribution that was paid on your stocks including capital gain distributions, nontaxable distributes from liquidation sales.
1099-G
One of the many important forms that you may need to fill out is a 1099-G. This form helps to report information about unemployment compensation, state and local income tax refunds, agricultural payments or taxable grants, etc.
1099-INT
Financial institutions (e.g. banks, brokerage firms, insurance companies, mortgage companies, credit unions, etc.) must provide this form if they pay the user more than $10 in interest during the year.
1099-K
The 1099-k form must be filed by companies that made over 200 transactions with an annual gross revenue of greater than $20,000 through third-party payment processors like Google Checkout, PayPal, or Stripe.
1099-R.
A 1099-R is the form filed when you get a distribution from your retirement plan. This includes IRS, Roth IRA, and 401(k) plans such as an employer-sponsored account which lets you save for retirement with pre-taxed money.
Why do independent contractors need a 1099 form?
An independent contractor counts as someone who is self-employed. That’s because when you enter a contract with an independent contractor to fill a specific role or complete a specific task, they can set their own hours, use their own tools, and even cater to multiple clients or businesses. Since contractors are considered self-employed, you (the business owner) or the (company) do not withhold taxes from their paychecks, because the contractor is solely responsible for paying their own taxes and providing their own benefits.
If a taxpayer hasn’t received the expected 1099 for income earned—even if the business didn’t file the 1099 form—the taxpayer might be able to report it under miscellaneous income. However, it’s best to contact a tax professional to determine the correct way to file for your particular tax situation.
What is the difference between a 1099-MISC form and a W-2 tax form?
1099s and W-2s are tax forms that help report different incomes.
1099-MISC, for instance, is typically used to report payments made to independent contractors (who cover their own employment taxes).
A W-2 form, on the other hand, is used for employees (whose employer withholds payroll taxes from their earnings). Businesses must issue 1099s to any payee (other than a corporation) who receives at least $600 during the year.
Who is exempt from 1099s?
Exemptions are a unique and often confusing part of the 1099 system. This can be frustrating for accountants who spend hours filling out tax documents but give relief to smaller businesses that cannot afford to hire an accountant or fill out paperwork themselves.
Exempt entities from Form 1099 issuance include any individual, organization, company or charity with income below $600 per year; however certain states may have different requirements which will override federal guidelines. It is best to consult a tax expert like a CPA to make sure that your organization is in compliance with tax laws.
Not sure “what’s the difference between a CPA, CFO, CFP?” Then THIS QUIZ is a MUST! In just three minutes, I’ll help you figure out exactly which finance pro you need, no acronyms included!
When is the 1099 tax form deadline for submission?
The deadline is typically January 31st of every year. You can check the official IRS website for more information on when and how to file your tax forms.
What happens if you don’t submit your 1099 IRS tax form?
What’s the worst that can happen if you work on your tax forms at the last minute? Weeeeell… you might inadvertently miss the cutoff and get a tax or an IRS audit notice.
Non-filing of 1099s to contractors is considered a violation of IRS regulations on information returns. Those who fail to comply can be penalized with fines or imprisonment. So, waiting too long to file your 1099s can be a costly mistake. Penalties can range from $50-280 per form, with the maximum penalty reaching up to 1 million dollars in industry fines!
3 Easy tips to get ahead of the tax season and be a rockstar CEO:
Make a list of every contractor you’ve paid $600 or more this year to date. (Pro tip: QuickBooks Expenses By Vendor Summary report is super helpful!)
Make sure you have their W9 on file – ask any contractors for the form if you’re missing theirs. (Pro tip: If you use Gusto to pay your contractors, this is all done for you!)
Keep all W9s in one place (Google Drive, Dropbox, etc) – you will need them in January!
Bonus: Repeat this process again in early January to capture any new contractors or ones who’ve hit the $600 threshold in the second part of the year.
P.S. Need help with strategizing for next year’s tax season? We are not a CPA firm and do not file personal or business taxes, but we do know of several trusted CPAs and we’d be happy to make an introduction. We do file the Form 990 for nonprofits and know that form like the back of our hands, so feel free to send your questions through our contact form and let’s connect!
One common misconception people have about making income using Instagram is that it’s brainless work.
You snap a pic of your gourmet avocado toast or your handcrafted unicorn-themed beverage, post on social media… Et voilà!
A flood of likes, subscribers, sponsorships, and brand collaborations.
Instant online superstardom… CHACHIIIIING~
Right?
Yeeaaa….NOOOPE!
That might be a possibility in an alternate universe, but not likely to happen in this one – not by a long shot.
Because here’s the truth:
Building a business strategically using Instagram takes a LOT of hard work.
There’s a lot of learning & research involved. It requires the ability to create consistent and relatable content. So, it’s definitely not going to be everyone’s cup of tea!
But on the off chance that YOU want to give your IG some strategic TLC, I’ve got just the person to walk us through the 3 things that it takes to grow on social media in 2021…
She’s none other than my amazing client, Christina Galbato.
Christina is a phenomenal social media influencer, online educator, and digital marketing expert. After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and Lululemon, she pivoted into online education. Christina Galbato has helped thousands of women build careers as influencers & bloggers through her online programs. She has been featured in CNN and Forbes, and was a speaker at AdWorld 2020. She is also the host of the top-rated entrepreneurship podcast, Her Life By Design.
Lots to learn here, so come join us, friend. We’ve saved a spot for you!
“People want transparency and authenticity from the people that they follow online – SO, BE YOURSELF.”
In this episode, we explore:
How Christina Galbato’s travel blog & Instagram paved the road to her successful online business journey
Mindset struggles as an entrepreneur
Christina’s three tips on what it takes to grow on social media in 2021 and how it’s different from ever before
Why you need a team to scale your online course business
WANT MORE OF THE 100 DEGREES OF ENTREPRENEURSHIP PODCAST?
Follow me on Instagram: @stephanie.skry (Tag me in your screenshots of the podcast and I’ll be sure to share!)
CPA, CFO, CFP? What’s the difference? If you need clarity on which finance pro you need for your organization, then take FINANCE PRO QUIZ – it only takes 3 minutes!
READY TO STEP OUTSIDE YOUR COMFORT ZONE AND MAKE A BIGGER IMPACT?
What do you need to know when hiring a bookkeeper and how can we make this important process less daunting?
Hmmm… If only hiring a rockstar bookkeeper were as simple as jumping into Google and searching, “bookkeeper for (x) type of business” or “bookkeepers in my city.”
(deep contemplative sigh)
Until Google figures out a way to pair us up with our bookkeeping soulmate, I think the best place to start when hiring anyone for your team or organization is to…
ASK THE RIGHT QUESTIONS.
In fact, in this episode, I’ll share 8 important questions that you should ask a candidate, what to expect, and some must-have money tools to make accounting easier for everyone involved.
So, grab your favorite notebook & pen, we’ve got a lot of ground to cover!
“What you focus on expands. Where your attention goes, the energy flows – the same goes with money.”
In this episode, we explore:
8 questions to ask when hiring or outsourcing a bookkeeper
What additional factors to consider when interviewing a potential bookkeeper
What to deliverables should you expect from a bookkeeper
Industry standard tools that make bookkeeping a breeze
WANT MORE OF THE 100 DEGREES OF ENTREPRENEURSHIP PODCAST?
Follow me on Instagram: @stephanie.skry (Tag me in your screenshots of the podcast and I’ll be sure to share!)
CPA, CFO, CFP? What’s the difference? If you need clarity on which finance pro you need for your organization, then take FINANCE PRO QUIZ – it only takes 3 minutes!
READY TO STEP OUTSIDE YOUR COMFORT ZONE AND MAKE A BIGGER IMPACT?
Have you ever seen-zoned and unfollowed people and wondered if the same thing is happening to YOUR personal brand?
A lot of people think that building a personal brand is easy. They are under the assumption that branding success lies in making the most noise, networking with the top industry experts, bearing your soul to the world, and getting the most number of likes… but this, at best, an incomplete concept.
You can be the loudest person in the room, but if there’s no value to what you’re preaching, it will not entice people to stay.
You can also be the smartest person in the room, but if your audience can’t relate to your story, then it won’t make them stay.
So, how do we stop all this tiptoeing around our audience and build a more sustainable relationship with them?
Joining us in this episode to dive deep into how we can build an authentic personal brand is my mentor, trailblazing brand strategist, renowned speaker, and author of the best selling book, ‘You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business’ — MIKE KIM.
There’ll be a lot of AHA moments in this conversation that you do not want to miss!
“Branding is all about identity.”
In This Episode We Explore:
How to make your brand stand out in a near endless sea of (marketing) noise
The 4 components of a personal brand according to Mike Kim
What being authentic online means (and why oversharing doesn’t count as authenticity!)
The power of storytelling and what it can do for your business
On today’s podcast, I’m sharing 5 things I’ve learned about launching a podcast.
I hope this episode gives you some clarity and insight into what podcasting is like. And I hope you feel uplifted and motivated because all of these lessons are coming from a total podcast beginner.
In this episode, I share the parts of creating a podcast that I’ve fallen head over heels for, the areas where I know I need to grow, and the ways podcasting has reminded me to lean into the processes and approaches that work best for me.
“Think about that thing that’s in the back of your mind like, ‘Oh, I think I’d be really good at that!’ Try it out because you will never know unless you try.”
In this episode, we explore:
What podcast processes and procedures my team and I have put in place to make this whole thing happen
Why I love the flexibility of podcasting and why it’s working so well with my life and business schedules
What kind of ROI I’m building as I continue to share podcast episodes with you all
How I’m reaching out to potential guests and why this approach means so much to me
Why imperfect, decisive action with a minimum viable product is the best way to get your podcast (and your business) out into the world
Leave us a review! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Let me know what you loved most about this episode!
I’m excited to introduce today’s podcast guest because not only is she one of my business besties, she’s also an amazing entrepreneur who runs an award-winning agency.
Jessi Robinson is the founder and creative director of PNP Creative, a branding and web design agency based in Kentucky. After spending more than a decade in a corporate communications role, Jessi founded PNP Creative. What began as a freelance side hustle has grown into an award-winning full-service agency.
She leads a creative team that works with community-driven organizations in Appalachia and beyond. Her company regularly works within the tourism, economic development, and community development sectors creating marketing materials that empower communities to tell their stories, attract their people, and help their region grow. She lives in Mount Sterling, Kentucky with her husband, two children, and beloved Doberman, Vinny. And when not leading the PMP creative team, you can most often find her on a nearby soccer field, cheering on her daughter, cringing at her son’s latest Daredevil dirt bike stunt, or playing with Vinny as often as she can.
Our conversation today is one that will help you approach branding from a whole new perspective and Jessi shares plenty of useful tips for those who are making a leap or shifting their businesses too. She also shares insight into the more challenging things she’s navigated. And, while she’s already my business bestie, I know you’ll love her too!
And so if you are representing one thing in your visual identity and in your messaging, then you’d better be backing that up with every client or partner interaction.
“If you are representing something in your visual identity and in your messaging, then you’d better be backing that up with every client interaction.”
In This Episode We Explore:
Why you should double down on consistency when it comes to growing your business
The three intersecting areas that make up your brand and what happens if they’re not in alignment
Why giving yourself a runway before a pivot or transition is so valuable and what that looked like for Jessi as she struck out on her own
What it means to have all of your branding should tie into your core values
How Jessi navigated the tougher things that come along with a big leap from solopreneur to agency owner
Want more of the 100 Degrees of Entrepreneurship podcast?
Today I’m bringing you behind the scenes to show you what it’s like day-to-day in my life and business.
I think it’s so interesting to see how other people live and go about their days. These peeks behind the curtain can help us to get to know that person better, of course. (And you’ll certainly get to know a bit more about me today.)
They can also give us a new perspective that helps us clarify what our ideal daily life really looks like. That way we can get even more passionate about getting outside of our comfort zone to grow and work toward that goal.
Today I’m going to explore the things I’m most grateful for, the things I’m working to change in my current routine, and what it’s really like for me to navigate work and motherhood.
Along the way, I’ll share the things that help me stay balanced so that you can get some ideas for how they can help you too.
So, let’s get to it!
“I think it’s important to really be grateful for what I do have. And there are things that I really love about my routine. But also to think about, okay, how can I make this just a little bit closer to what that ideal day looks like for me?”
In This Episode We Explore:
What a “dream day” exercise is and how it can help you find the aligned (and misaligned) parts of your day-to-day
How to align your dream day with your bigger vision and goals
What I love about my current routine and how I’ve taken steps to make those things happen
What I’m working to shift in my day-to-day and why I’ve decided to make those changes
How I experience the benefits of “work from home mom life” in my day
Why I don’t compromise when it comes to health and sleep
WANT MORE OF THE 100 DEGREES OF ENTREPRENEURSHIP PODCAST?
Follow me on Instagram: @stephanie.skry (Tag me in your screenshots of the podcast and I’ll be sure to share!)
Ready to get a little uncomfortable so you can grow your business? Let’s get to know your numbers. Check out The Profit Playbook, a template that will help you create a roadmap to reach your business goals.
Rohana Olson is a wedding photographer based in Minnesota and has been photographing weddings for just shy of five years. She has the heart to serve and encourages others to chase their dreams. When she isn’t out photographing love stories, recording podcasts, or mentoring new business owners, you can find Rohana whipping up a new recipe while dancing in the kitchen to Frank Sinatra with her husband or playing snuggle monster with her little girl, Rohana specializes in documenting a couples unique love story through romantic photographs, capturing unforgettable moments and treating all of her clients like they’re apart of her family.
What I loved so much about our conversation was that, as you’ll hear in this interview, there were a lot of challenges that took Rohana outside of her comfort zone. These were times when she really had to break through while still staying true to herself and her business.
We explored so much about building genuine relationships and creating space for the real deep work in our businesses over the course of this episode and I’m excited to share it with you.
Let’s get to it!
“You want to build a relationship with whoever you’re working with so that they feel seen and heard and valued. And not just from a client perspective, like we all are humans. We want to feel that connection.”
In This Episode We Explore:
How to create real connection opportunities for yourself and your business
Practical ways to foster genuine relationships as a business owner
The approach Rohana uses to get the most out of networking events
How certain key business and financial practices help Rohana grow her business
What piece of guidance Rohana gives each of her mentees when it comes to boundaries, planning, and navigating those inevitable business challenges
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Boost Your Nonprofit’s Impact: Download the Ultimate Tools List for Efficiency!
Inside this resource, you’ll find a list of the 12+ tools that my team and I know and use to help nonprofits save time and money, plus direct links so you can check them out yourself.
